Many people assume that planning a small event is simpler than organizing one for 3,000 guests. But the truth is, smaller events require just as much attention to detail, coordination, and strategy. In fact, smaller events can sometimes feel even more demanding. With leaner teams, limited budgets, and overlapping responsibilities, the margin for error becomes smaller – and the need for structure becomes greater.
Read MoreHave you ever been to an event that looked amazing but had empty seats? Or an event that was sold out but struggled with logistics? This disconnect happens when marketing and production teams operate in silos. This article explores how internal teams can bridge the gap between marketing and production, especially when working with external event producers, to maximize impact and create memorable experiences.
Read MoreWant to simplify your annual event planning process? Many internal teams waste time reinventing the wheel instead of using a repeatable workflow for event marketing and production. The key to consistent, high-impact events lies in strategic planning, clear documentation and collaboration with external partners. Read more to learn how to build a scalable event workflow that saves time, ensures efficiency, and keeps your events running smoothly year after year.
Read MoreJumi Aluko - Founder, CEO, and Lead Event Producer at Jumi Aluko Consulting - was recently featured in Entrepreneur Magazine as part of the article titled "Ready to Master Your Budget? Consider These 19 Personal Finance Strategies". This exciting media hit highlights practical strategies for mastering company finances, with valuable insights from leaders across industries—including ours!
Read MoreWe don’t want you to wait another moment to begin planning the event you have envisioned.
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